Red Horse: Lakas Tama Channel

Red Horse, a strong-alcohol beer brand, engaged its fans online in the Philippines with a campaign that married memes and funny videos.

Background & Context

Red Horse, a strong alcohol beer, has been a staple brand in countless drinking sessions in the Philippines. The brand embarked on a journey to engage their supporters online by marrying memes and funny videos through a series of content posted on th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands