Puma: Propah lady

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

Campaign details

Brand: Puma Contributing Agency: Digitas India Entry Title: PUMA Propah Lady Winning Category: Best Long Form Storytelling Primary Objective: Brand Awareness and Consideration Format: TrueView In-Stream Ads, TrueView Discovery Ads (formerly known as In-Display Ads)

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands