Oklahoma Tourism and Recreation Department: RoadTripOK

The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.

Campaign details

Brand: Oklahoma Tourism and Recreation DepartmentAdvertiser: Oklahoma Tourism and Recreation DepartmentAgency: The VI Marketing and Branding, Retrospec FilmsCountry: US

Background and context

The Oklahoma Tourism and Recreation Department...