M&Ms: M&Ms Messages

M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.

Campaign details

Brand: M&MsAdvertiser: Mars InternationalAgency: BBDO New York, MediaComCountry: US

Background and context

There were two driving factors behind the M&Ms Messages campaign: plateau and decline in sales of key products and justification...