M&Ms: M&Ms Messages

M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.

Campaign details

Brand: M&Ms Advertiser: Mars International Agency: BBDO New York, MediaCom Country: US

Background and context

There were two driving factors behind the M&Ms Messages campaign: plateau and decline in sales of key products and justification of impulse placements in stores. The core products of milk chocolate, peanut, and peanut butter had made up the major

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands