Kanetetsu Delica Foods: Kanetetsu

Kanetetsu Delica Foods, a fishpaste product manufacturer, raised awareness of its product in Tokyo and the Kanto region of Japan.

Background & Context

Kanetetsu Delica Food, a fish paste product manufacturer headquartered in Kobe, has solid name recognition in the Kansai region. With such successes as Hobo Kani, an imitation crab meat, its time was ripe to win in the national market, but there was

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