GoDaddy: Made in America

GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.

Campaign details

Brand: Go Daddy Advertiser: Go Daddy Agency: N/A Country: US

Background and context

GoDaddy's Always On initiative was a vehicle to deliver audience-first experiences via the most watched content platform, YouTube, to an ambitious community that shares common values and aspirations. GoDaddy's Always On content sought to build emotio

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