This world is in the bloom of youth

GameOn, a gaming brand, increased awareness and popularity in Japan of its online role-playing game Lost Ark.

Background & Context

Lost Ark, a classic online role-playing game, had two issues regarding gaining players.

  1. It is a PC only online role-playing game (not compatible with Mac), so the play environment is not widely accessible
  2. The possibility that communication will be buried among competitor online role-playing game titles

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands