Cathay Financial Holdings: Taiwan’s ATM god

Cathay Financial Holdings, a banking brand, differentiated its brand in a crowded financial services market in Taiwan by launching a series of ATMs featuring local Taiwanese designs, which was promoted through YouTube ads.

Campaign details

Brand: Cathay Financial HoldingsAgency: OgilvyCountry: TaiwanAward: Creative innovation

Background & context

Financial services of banks are not considered significantly differentiated for customers. Therefore, the campaign aimed to...