WildAid: #JointheHerd

WildAid, an NGO, spread the message about the damaging effects of the Ivory trade by uniting the world’s elephant NGOs through a global, virtual campaign ‘#JoinTheHerd’.

Campaign details

Brand: WildAid Advertiser: WildAid Agency: Grey London Country: United Kingdom

Countries in which effectiveness was proven

France & United Kingdom.

Campaign background

The multi-billion dollar ivory trade ranks alongside drugs, arms and human trafficking in its value and devastating impact.

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