Digital will drive the new normal in India but are brands ready for it?

COVID-19 has accelerated the arrival of India’s sixth era of internet evolution, driven by rapid increase in digital reach and width of usage amongst current internet users.

Why it matters

As India’s digital ecosystem continues to mature, brands and marketers will need to look beyond digital as a single channel and consider different channels of digital individually and identify their efficacy.

Takeaways

  • Marketers will need to intertwine brand story effectively across the emerging pillars of India’s digital ecosystem.