Shaadi.com: #WFH – (#WeddingsFromHome)

Matchmaking website Shaadi.com created an online wedding portal to attract earned media and build brand buzz and engagement during India's COVID-19 lockdown.

Campaign details

Brand: Shaadi.com Brand owner: Shaadi.com Lead agency: Leo Burnett Contributing agency: Genesis BCW Market: India / Global Industries: Online dating sites Media channels: Online video, Social media, Websites & microsites Budget: Up to 500k

Executive summary