Global Ad Trends: 2022 – Where is the money going? James McDonald and Rob Clapp This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include: Online video planning & buying YouTube Outdoor & out of home planning and buying Online & digital newspapers Podcasts, streaming & on demand Radio & audio planning & buying Google Douyin/TikTok Facebook Instagram Snapchat Social media planning & buying Twitter TV & Connected TV planning & buying