wagamama: From Bowl to Soul

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

Campaign details

Brand: wagamama Brand owner: wagamama Group Limited Lead agencies: MullenLowe, the7stars Contributing agency: Holmes & Cook Market: United Kingdom Industries: Restaurants & takeaways Media channels: Cinema, Online video, Outdoor, out-of-home, Social media, Television 1 - 3 million