wagamama: From Bowl to Soul

Becky Geiringer, Jane Dorsett, Maria O'Conner

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

Campaign details

Brand: wagamama Brand owner: wagamama Group Limited Lead agencies: MullenLowe, the7stars Contributing agency: Holmes & Cook Market: United Kingdom Industries: Restaurants & takeaways Media channels:Cinema, Online video, Outdoor, out-of-ho 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands