Feminine hygiene brand U by Kotex founded a Black Community private marketplace (PMP) in the United States that supported Black content creators and publications; its goal was to raise brand awareness, consideration and favorability by allying itself with Black Lives Matter (BLM).
Brand: U by Kotex
Brand owner: Kimberly Clark
Market: United States
Industries: Feminine hygiene
Media channels: Programmatic display
Budget: Up to 500k
Seventy-three percent of Americans support the Black Lives M