Tesco: Tesco during the COVID pandemic

Leading British supermarket Tesco ran an agile, multi-channel campaign that built trust and reacted to new shopping patterns during COVID-19 lockdown to drive sales and positive brand associations in the United Kingdom.

Campaign details

Brand: Tesco Brand owner: Tesco Agencies: MediaCom UK, BBH Market: United Kingdom Industries: Supermarkets & grocery stores Media channels:Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecif 10 - 20 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands