Singapore Airlines: Strategy taking flight

Sheena Supaya, Ronnie Thomas, Cassie Ng, Penelope Siraj

Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.

Campaign details

Brand: Singapore Airlines Brand owner: Singapore Airlines Lead agency: PHD Singapore Contributing agency: TBWA Singapore Market: Global Industries: Airlines Media channels: Programmatic display Budget: Up to 500k

Executive summary

This paper des

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