Save the Children: Christmas Jumper Day 2019

Roxanne Vure

British charity Save the Children collaborated with broadcaster Channel 4 and retail advertising partners for its eighth annual Christmas Jumper Day campaign to raise funds, drive sign-ups and regain its brand association with event.

Campaign details

Brand: Save the Children Brand owner: Save the Children Agencies: MediaCom UK, Channel 4 Market: United Kingdom Industries: Charities & voluntary organisations Media channels:Outdoor, out-of-home, Radio & audio, Social media, Television 1 - 3 million

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