SAP: The Future of Marketing has Feelings

Fabian Preiss

Multinational software company SAP adopted a multimedia approach to promote awareness of a new software category among B2B decision makers in Germany and establish itself as the leading force in this field.

Campaign details

Brand: SAP Brand owner: SAP SE Lead agency: PHD Germany Contributing agency: SoD ScreenOnDemand Market: Austria, Germany, Switzerland Industries: Information technology Media channels: Mobile & apps, Outdoor, out-of-home, Television Budget: Up to 500k

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