PUMB: Data is the best deposit

Nataliya Demydenko, Iryna Kishchenko, Natalia Bulbuk, Lesya Mandryk

Ukraine-based international commercial bank PUMB adopted a data-focused approach to dramatically improve the performance of its communication mix, attract new customers and boost its position in B2C investment rankings.

Campaign details

Brand: PUMB Brand owner: First Ukrainian International Bank Agencies: Media Partnerstvo Buying, Empower Market: Ukraine Industries: Banks Media channels: Online video, Outdoor, out-of-home, Social media, Television Budget: 1 - 3 million

Executive s

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