O2: Data-driven search delivers for iPhone 11 launch

Telco O2 channelled the power of data to drive sales growth and efficiency gains for Apple's new flagship device in the UK.

Campaign details

Brand: O2 Brand owner: Telefónica Agency: Havas Media Group Market: United Kingdom Industries: Telephone & internet services Media channels: Search marketing Budget: 500k - 1 million

Executive summary

O2 is a leading mobile network provider oper

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