Nike Women: Back to the Beginning

Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.

Campaign details

Brand: Nike WomanBrand owner: NikeLead agency: Mindshare ChinaContributing agency: Wieden + KennedyMarket: ChinaIndustries: SportswearMedia channels: Outdoor, out-of-home, Word of mouth, influencersBudget: 10 - 20 million

Executive summary

Nike's...