McDonald's: You name it, McDelivery serves

Patricia Ochando

Fast-food brand McDonald's turned digital OOH billboards into ordering kiosks to drive awareness of its McDelivery service and sales in Spain.

Campaign details

Brand: McDonald's Brand owner: McDonald's Agency: OMD Spain Market: Spain Industries: Restaurants & takeaways Media channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Voice, chatbot Budget: Up to 500k

Executive summary

Deprived

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