HomeEquity Bank: #PauseToRemember

Financial services provider HomeEquity Bank targeted online war gamers in a Remembrance Day activation to raise awareness of its partnership with the Royal Canadian Legion and increase brand affinity among seniors in Canada.

Campaign details

Brand: HomeEquity Bank Brand owner: HomeEquity Bank Agencies: Zulu Alpha Kilo, OMD Market: Canada Industries: Banks Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k

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