Heineken Spain: #FUERZABAR

Oscar Herraiz, Gonzalo Figari

Brewing company Heineken created a social movement, #FUERZABAR, to support bars and restaurants suffering from the COVID-19 crisis and increase brand awareness in Spain.

Campaign details

Brand: Heineken Spain Brand owner: Heineken Spain Lead agencies: dentsu X, Ogilvy Contributing agencies: Mono, Tango Market: Spain Industries: Beer & cider Media channels:Content marketing, Events & experiential, Online video, Public rela 1 - 3 million

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