Head & Shoulders: Say it Proud

Haircare brand Head & Shoulders ran a TV, digital and radio campaign based on popular mispronunciations of its name, gaining sales and market share in Indonesia.

Campaign details

Brand: Head & Shoulders Brand owner: Procter & Gamble Agency: MediaCom Indonesia Market: Indonesia Industries: Hair care Media channels:Packaging & design, Radio & audio, Search marketing, Social media, Television, Voice, chatbo 500k - 1 million

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