Entur: Data-driven media strategy for increased use of public transport

Governmental organisation Entur drew on a combination of data insights to increase use of public transport, and make travel in Norway easier and more environmentally friendly.

Campaign details

Brand: Entur Brand owner: Entur Agency: RED dentsu X Market: Norway Industries: Rail, coach, boat & car rental Media channels: Online video, Programmatic display, Social media Budget: Up to 500k

Executive summary

Entur is a Norwegian governmenta

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