Dove: Not Just One Brand of Real Beauty

Imogen Bourke, Alana Zervos

Dove, the beauty care brand, localised its global brand platform to tackle unrealistic beauty standards for women in Hong Kong.

Campaign details

Brand: Dove Brand owner: Unilever Agency: PHD Hong Kong Market: Hong Kong Industries: Toiletries, general Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

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