Donner Sang Compter (DSC): Blood Unity

Tahaab Rais

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC) Brand owner: Donner Sang Compter (DSC) Lead agency: FP7 McCann Dubai, FP7 McCann Beirut Contributing agencies: McCann Health Dubai Market: Lebanon Industries: Charities & voluntary organisations Media channels Events & experiential, Merchandise & free gifts, Outdoor & out-of-home, Packaging & design, Public relations, Social media, Websites & microsites Up to 500k

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