Change the Ref: #NotAJoke

Jimmy George, Courtney Calvert, Annabelle Butler

Non-profit gun safety organisation Change The Ref used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun control conversation into pop culture in the US.

Campaign details

Brand: Change the Ref Brand owner: Change the Ref Agency: MullenLowe US Market: United States Industries: Charities & voluntary organisations Media channels: Online video, Outdoor, out-of-home, Public relations, Social media Budget: No budget

E

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands