Burger King: Social Fire

Burger King, the fast food restaurant chain, created millions of dollars of earned media and captured the attention of its audience in the US with a social media content campaign.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: MullenLowe US Market: United States Industries: Restaurants & takeaways Media channels: Social media Budget: No budget

Executive summary

Attention is an endangered species;

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