Barclaycard: Creating value beyond price

Paul Phillips, Robert Beevers

British credit card Barclaycard ran a multichannel campaign targeting the spending behaviours of two key segments to drive growth by gaining customers and increasing usage.

Campaign details

Brand: Barclaycard Brand owner: Barclays Lead agency: OMD UK Contributing agency: Droga5 Market: United Kingdom Industries: Credit cards & loans Media channels:Cinema, Online video, Other & ambient media, Outdoor, out-of-home, Programmati 3 - 5 million

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