Band-Aid: Job-Hunting in Sneakers

Kaori Yatsu, Akie Suzuki

Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.

Campaign details

Brand: Band-Aid Brand owner: Johnson & Johnson Agency: BBDO Japan Market: Japan Industries: Non-prescription, OTC products Media channels: Direct marketing, Outdoor, out-of-home, Public relations, Social media Budget: Up to 500k

Executive summa

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