Angry Birds: #BringTheAnger

Gaming company Rovio Entertainment celebrated the 10th anniversary of its Angry Birds game and made it culturally relevant again in the US with its #BringTheAnger campaign, encompassing digital OOH, influencers and on-ground activity featuring gadgets powered by anger.

Campaign details

Brand: Angry Birds Brand owner: Rovio Lead agency: Droga5 Contributing agencies: Kairos Media, Sand Box Strategies, Spin Scooters Market: United States Industries: Gaming hardware & software Media channels:Events & experiential, Merchandi Up to 500k

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