Sipsmith: Scaling up and sustaining it

British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.

Campaign details

Brand: SipsmithBrand owner: SuntoryEntrant company: Ogilvy, LondonMedia: Zenith, LondonMarket: EuropeSector: Spirts & liquorsMedia channels: Cinema, Social media, Television, Video on demandBudget: 3 - 5 million

Executive summary

Sipsmith needed...