Diari: A journey across Tunisia

Couscous brand, Diari, celebrated both its 40th anniversary and the end of the lockdowns with an uplifting branded-content documentary series in Tunisia.

Campaign details

Brand: Diari Brand owner: Diari Lead agencies: FP7 McCann Tunis, FP7 McCann Dubai Contributing agencies: UM Tunis, Propaganda Production Market: Tunisia Sector: Convenience, readymade Media channels: Content marketing, Merchandise & free gifts, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencers Up to 500k

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