Burger King: Pay Cut Whopper

Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Lead agency: Wunderman Thompson Dubai Contributing agencies: Asteroide Filmes, MediaCom, Canja do Bigode Market: United Arab Emirates Sector: Restaurants & Takeaways Media channe Mobile & apps, Online video, Point-of-purchase, in-store, Sales promotion, Social media

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands