What’s next for social commerce in the Philippines?

TBWA\SMP’s Jean Arboleda and RJ Paculan analyse how the pandemic has created new social media opportunities for brands to make a sale and connect with consumers.

This article is part of a Spotlight series on how brands can further leverage the social commerce opportunity in Southeast Asia. Read more.

The Philippines is one of the most social media active countries in the world, yet has one of the lowest rates of online spending across Southeast Asia. This is largely due to a preference for cash-based transactions, as . 

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