Virtual reality marketing and its potential to gain consumer trust

Research by the Nanyang Business School attempts to investigate how virtual reality (VR) marketing influences consumer behaviour, providing marketers with some insights on its actual effectiveness.

The COVID-19 crisis has clearly accelerated the digital transformation of businesses. Virtual reality (VR) is one of the digital technologies that is increasingly capturing marketers’ attentionas it is able to replicate a physical environment, enabling...

Not a subscriber?

Schedule your live demo with our team today