Search strategies for customer retention on e-commerce platforms

With around half of product searches starting on Amazon, brands need savvy paid search strategies to capture potential customers and keep them coming back.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

Why it matters

Over two-thirds of online consumers say their online purchase journey starts with Google or Amazon when they have a specific product in mind. To boost repeat purchases, brands need to ensure their paid search strategies on e-commerce platforms such a