Returning to the great outdoors: A four-step guide to OOH effectiveness after COVID-19

Advice for brands on returning to outdoor media after the coronavirus lockdown.

Why it matters

As COVID-19 lockdowns are scaled back across the world, consumers will likely return to their old lives with fresh eyes. Brands that wish to connect with consumers in this moment will need to pay just as much, if not more, attention to their OOH camp