Reframing lifestyle marketing for three post-pandemic ‘new normal’ scenarios

New lifestyles that emerge post-pandemic, will require consumer brands to adopt different strategies to re-engage with consumers.

As consumer goods companies look forward to a return to business normalcy as the threat of COVID-19 subsides, much uncertainty still exists as to what the “new normal” in consumer lifestyle will be. Marketing strategies, especially those pertaining t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands