Mondelez gets to grips with dynamic OOH

Lessons learned by Mondelez International in its experimentation with dynamically-served digital outdoor media.

Out-of-home media owners have a spring in their collective step. From its longstanding position as an unfashionable addendum to media plans, outdoor has become a key consideration for advertisers pursuing reach.

The channel can expect a 5.9% year-on-year boost to advertiser investment in 2020, according to WARC’s (pre-COVID-19 outbreak) global forecast. And much of that growth is being driven by adoption of digital outdoor screens, which can be activated and updated within minutes – far faster than traditional ‘paper and paste’ methods.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands