Lowering costs and increasing click-throughs: NewsGuard’s IPG partnership proves brands can advertise more efficiently by avoiding misinformation sites – and supporting legitimate news

A case study of a top Fortune 500 advertiser shows how funding quality journalism improves efficiency and supports legitimate news.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

At NewsGuard, we’ve learned a lot from working in the rapidly changing news landscape, particularly over the past year amplified...