Levelling up in-game advertising during a pandemic

Tom Simpson

With time spent on mobile gaming exploding in Asia Pacific, thanks to pandemic-induced stay at home measures, AdColony’s Tom Simpson walks brands through how to make the most of this interactive and captive audience.

Crisis management
In-game advertising
Mobile audiences
Asia (general region)

Why it matters

Long considered as niche media, mobile gaming’s increasing share of daily consumer attention has made it a very attractive space for brands exploring new channels of engagement as the COVID-19 virus continues to dramatically impact lives and behaviou

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