How Marlin Brands accelerated digital to break through Australia’s COVID-19 lockdown

Marlin Brands’ Manik Godhwani shares some of the key lessons learnt in the company’s pandemic-driven dive into e-commerce during Australia’s lockdown phase.

Why it matters

Lockdown measures caught many traditional retailers and brands off-guard, necessitating a rapid reorientation of how business and marketing was conducted with the acceleration digital-centric plans. Marlin Brands shares how they’ve tackled the challe