Future-proof customer loyalty programmes by driving redemptions

Natasha van der Pas

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards, but too often the redemption strategy and process is not prioritised by brands.

Customer retention

This article is part of a series of articles from the WARC Guide to customer retention. Read more.

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards. Customers sign-up to a programme and actively engage with it in anticipation of these rewards, but too often the redemption strategy and process is not prioritised by b the margin of members who do not redeem. 

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands