Future gazing: Social commerce is the new e-commerce

Three key considerations for brands looking to sell products and services on social media platforms.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Last year’s surge in online shopping hit new heights, and it is here to stay, with 41% of customerssaying they’ve been shopping online for things they would normally buy in-store. The pandemic accelerated the need and demand for e-commerce solutions across all industries and new consumer shopping habits have been solidified through the increased e

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