Five ways to reimagine ‘IRL’ brand experiences in the COVID-19 era

Social distancing and other COVID-19 regulations will require a reimagining of brand activations and experiences, even as lockdown lifts.

Why it matters

In-person brand activations and experiences have been turned on their head by COVID-19, and will require creative new solutions as new regulations define social interaction.


  • Brands will have to focus on bookable spaces - this has the added benefit of allowing them to build their CRM function and gather customer data, and put more emphasis on the role of seamless logistics.