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E-commerce and the future of effectiveness in KSA and UAE

Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
  • Consumer sentiment
  • Purchase behaviour
  • Shopper research & insight
  • E-commerce & mobile retail
  • Omnichannel retail
  • Public health
  • Brand management
  • Customer experience
  • Marketing in a recession
  • Saudi Arabia
  • United Arab Emirates
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